Marks & Spencer and JCDecaux Present the First Virtual Catwalk

The iconic British retailer Marks & Spencer and JCDecaux Netherlands created a virtual catwalk in The Hague. Marks & Spencer showcases its new spring collection with an interactive bus shelter -- the very first interactive campaign in the Netherlands to use the swipe technology. Passers-by were able to swipe through the entire collection and select a catwalk clip for every outfit they chose, helping them to better visualize how the garments looked.

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