JCDecaux Cityscape (Hong Kong) - Innovate for L'Oreal White Perfect Laser

To launch its new whitening essence with technologically advanced active ingredient, L'Orèal has invented a creative yet interactive Shelter in Causeway Bay to engage its target audience.

Hundreds of magnetic coupons are adhered to the creative panel each day for the passers-by to get and enjoy the special product offer. After all coupons are taken, an appealing product image would be displayed to enhance the product awareness.

To highlight the derm white technology of the product, a double-sided droplet-shaped lightbox with running LED lights was installed on the creative panel. Besides, an eye-catching sizeable pop-up product was built and extended from the Sheltertop to the creative panel, to capture eyeballs from afar.