Live Session: Kathryn Sloane and Spencer Ball - The Retail Imbalance in Emerging Markets

In this Live Session, Spencer Ball, Creative Director at Anthem, Singapore and Kathryn Sloane, Director of Growth at SGK, Singapore draw from 30 years' experience building brands in emerging markets. They'll explore where marketers typically go wrong and discuss the building blocks for creating an impactful, profitable brand experience in the retail terrain of emerging markets.