2014 Annual Conference: Applying Intelligence to Create Content and Accelerate Revenue

Hear Laura Patterson at the 2014 Annual Conference as she discusses creating content that resonates with your customers and subsequently generates value for your organization begins with understanding your customer's buying journey. Armed with this information and data about customer preferences, you can then begin to intelligently create content and successfully deliver your message with the right touch point, in the right channel, at the right time. Through understanding your customers' needs and how to meet them, your organization can accelerate customer acquisition and growth, and ultimately revenue.