Wide Format in Comms Strategy at FESPA Digital's "Digital Hub"

Wide Format Printing -- A Critical Element in Communications Strategy, a Digital Hub conference session at FESPA Digital, with Tim Greene. With mass media surrounding us with messaging and information, wide format plays a key role in brand awareness and targeted communications. From building and car wraps to bus stop signage and retail point-of-purchase displays, wide format printing delivers timely and effective results. In this session we will examine thetrends impacting print buyers and print providers in wide format sign and display applications. www.fespa.com