Have traditional interior finishes been outlived? - a FESPA Digital Hub 2014 session

Catalonian Interior Design Agency Egue y Seta illustrate the current obsolescence of 'real' finishes within the retail, hospitality & corporative interior design world; questioning the suitability of their 'material honesty', and the actual scope of their much overrated 'tactile quality or appeal'. A visual journey through recent projects will explore current market needs of durability and updating; as well as maintenance, safety and budget. Have real-traditional finishes been outlived and out-valued?