SCI doubles printed pages with custom digital print applications for publishers

In this video, learn how Strategic Content Imaging (SCI) doubled its printed pages by developing proprietary applications for publishers with HP Indigo and HP Inkjet Web Presses.

SCI doubles printed pages by developing proprietary applications for publishers with HP Indigo and HP Inkjet Web Presses

"The HP Inkjet Web Presses are at least two years ahead of the competition in terms of speed, performance and quality. The average print run is more personalized and much smaller than ever before. More and more runs fall below 10,000 pages and that is where the HP Inkjet Web Press really dominates, and that threshold for crossover between digital and offset is rising all the time in favor of digital."
-- Burt Scherman, CEO, Strategic Content Imaging

Challenge
• Diversify business by entering high-end magazine advertising market by creating high-impact, one-to-one direct mail campaigns on digital presses.
• Maximize advertising ROI by boosting customer engagement through integrated offline-online campaigns with personalized QR codes and URLs, adding interactivity to print.
• Create new, print-on-demand applications for book publishers to optimize production and minimize inventory and unsold products.

Solution
• HP T360 Mono Inkjet Web Press that delivers 800ft a minute for black and white pages, and the HP T410 and HP T360 Color Inkjet Web Presses for 4-color books and, on heavyweight Utopia Inkjet with ColorPRO Technology paper from Appleton Coated superior quality for direct mail.
• Offset-matching color quality for advertising onserts and book covers on the HP Indigo 10000 Digital Press on a wider 29" sheet (B2) format, and on the HP Indigo 7000 and 7500 Digital Presses that both include upgrade options.
• Inline finishing solutions, including Magnum FlexBooks to produce multiple book blocks off the back of HP digital presses.
• Appleton Coated Utopia Book Inkjet with ColorPRO Technology for high-speed inkjet web presses, with lightweight papers for book publishing and heavier weights for commercial applications.

Results
• Over 13 marketing programs launched with personalized campaigns to between 300 and 500,000 subscribers using combination of HP Indigo and HP Inkjet Web Presses.
• Sales targets beaten with higher advertiser ROI by exploiting variable data printing (VDP) to maximize one-to-one engagement, motivating advertiser to execute four additional campaigns.
• Unrivalled print speed and productivity on HP T360 Mono Inkjet Web Press ensures next-day turnaround and boosts SCI capacity to nine and a half million pages per day.
• Book products on Appleton Coated Utopia Book Inkjet Matte 45lb paper are higher quality from better ink absorption and flatter leaves, maximizing productivity and binding process.
• Advertising mail quality achieved at high speed and competitive costs using HP Color Inkjet Web Press printing on Appleton Coated Utopia Inkjet Gloss 100lb paper.

"This year customers are really coming on board and understanding the broad range of products and solutions we can provide them with our combination of HP Indigo and HP Color Inkjet Web Presses."
-- Burt Scherman, CEO, Strategic Content Imaging

Learn more about HP Indigo Digital Presses and HP Color Inkjet Web Presses here: http://budurl.com/HPIndigo and http://budurl.com/inkjetwebpress

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