Will sign and wide format print production companies be able to do industrial printing?

Industrial printing seems to be an even bigger market than producing sign and wide format prints for promotion and advertising. Ton Rombout, Editor-in-Chief of SignPro Europe, explains what's going on in that area at this moment, and what are the arguments and the conditions for sign and wide format print production companies to try to go in that market to pick up some profitable pieces of it.

From the Sign Hub at FESPA Digital 2014, more news and analysis at http://www.fespa.com

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