Augmented Reality - a Sign Hub session at FESPA Digital 2014 - with Daniel Stanitzek

Daniel will explore a successfully implemented project which uses augmented reality. He will discuss how the shopping experience of the customer using iPad and Augmented
Reality (AR) can raise quality on a hitherto unprecedented level.

Core of the project is a Configurator for the iPad, that can be used for creating channel letters and pylons in the customer's advice. In this way the customer is optimally integrated into the design and sales process, which means that he identifies with the product.

The AR function with 3D view gives a unique taste with the final product. Another advantage is that all the information is collected for making a proposal, that minimizes the administration on seller´s site.

More news and insight at http://www.fespa.com

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