Most of the companies doing sign and wide format print production tend to look at digitale signage as a thread. Wouldn't it be better to look at it as a challenge and try to combine both? In this presentation, Ton Rombout, Editor-in-Chief of SignPro Europe, provides some examples of companies who have done that already, and tells about their experiences.
Filmed at FESPA Digital 2014, on the Sign Hub. More at http://www.fespa.com