Direct-to-Garment printing is one of the areas of the print sector that still promise profitable growth if the right business model is applied. Guy Zimmerman, of leading DtG machinery manufacturer, explores the topic, finding that customization is the primary key to success. Research shows that intelligent customization can improve margins by several 100%.
But how do you produce customized shirts in an economical way? What do you need to consider in terms of workflow, design and technology?
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