Ronen Zioni talks about HP educating their end users at FESPA Digital 2014

FESPA TV caught up with Ronen Zioni, EMEA Market Development Director at HP on their stand at FESPA Digital 2014. Ronen discusses HP's responsibility to educate it's customers about the capabilities of their new products. Be it designers, creatives, brand owners or marketeers HP strives to educate and inform its end users on the applications available in the world of digital print.