Wide Format Signage vs. Digital Displays at FESPA Digital 2014

Tim Greene presents a Sign Hub session - http://www.fespa.com

Digital displays have sometimes been positioned as a substitute for point-of-purchase signage. In this session we'll separate myth from fact and explore the market dynamics of the role of wide-format print and digital displays in an evolving customer communications landscape leveraging interactivity, appeal, and cost-effectiveness.