FESPA Global Summit 2014
Better connect with shoppers --An in-store case study
Register for next year here: http://www.fespa.com/news/industry-news/global-summit-2014-underway.html
Find out more about the speaker here: http://www.fespa.com/globalsummit/en/the-speakers.html
During this Case Study Christian will seek to explore some vital questions; what do shoppers respond to in-store? What are personal drivers of choice? How much does our emotional, irrational behaviour explain a large majority of how we shop? Learn what you can do to better connect with shoppers and break-through the clutter of today's stores. Offering examples of projects he has worked on with leading brands.