Christian Duyckaerts - Better connect with shoppers

FESPA Global Summit 2014

Better connect with shoppers --An in-store case study

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During this Case Study Christian will seek to explore some vital questions; what do shoppers respond to in-store? What are personal drivers of choice? How much does our emotional, irrational behaviour explain a large majority of how we shop? Learn what you can do to better connect with shoppers and break-through the clutter of today's stores. Offering examples of projects he has worked on with leading brands.