JCDecaux Cityscape (Hong Kong) - Innovate for KATE Quick Eyeliner

The trendy make-up brand KATE TOKYO dominated the bus shelter in Tsim Sha Tsui to promote its quick eyeliner. The giant dummy of eyeliner with die-cut of brand name was built on the sheltertop. To deliver its unique product benefit, KATE TOKYO showcased an eyeliner dummy with a wavy ribbon to act as a stroke of gorgeous eyeline. This eye-catching showcase successfully turned many heads in this high-traffic location.