In this Canon Solutions America (http://csa.canon.com/ProductionPrint/) PressGo! webinar, InfoTrends' Lisa Cross discusses how companies are gathering data to deliver a relevant and meaningful customer experience. According to the DMA, personalized communication performs one-third better than the typical direct mail response rate of 3.42%. To get that kind of boost, you will need to deliver the right message to the right client at the right time. That means your data must capture exactly who your customers are and what they seek.