CBS Rosés: how personalized, digital print gift boxes boost business using HP Indigo

Learn more about HP Indigo Digital Presses here: http://budurl.com/HPIndigo

Challenge
• Exploit flexibility offered by digital printing technology to enter the market for on demand short run printing.
• Take advantage of existing printing business knowledge and experience to create new higher-margin digital business to satisfy demand for variable data printing.
• Harness digital technology to create novel products and solutions, taking advantage of web-to-print technology, that meet multichannel communication needs.

Solution
• HP Indigo 7500 Digital Press for offset quality and variable data printing to create personalized one-to-one printed products.
• GMC Inspire Automation to consistently deliver personalized messages.
• GMC Inspire Designer for customized document design, composition, and production for complex variable data.

Results
• Established higher-margin digital printing business capable of printing even single items on demand and cost-effectively, enabling fully automated management and execution of Atrápalo's B2C product sales and delivery.
• Created unique Atrápalo gift boxes and vouchers, personalized by customers online and sent to recipient by courier, to keep as a memento, all using variable data printing that adds value and higher revenue from larger denomination vouchers that are exchanged by the recipient online.
• Atrápalo gift boxes offer attractive options for personalized business gifts, opening up new sales opportunities in the lucrative B2B market.
• Extended Atrápalo's multichannel online-offline-online reach through web-to-print and using unique serial numbers, links and QR codes, all to maximize user engagement, conversions and sales.

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