Cadbury Waterloo Station Augmented Reality

Cadbury took over Waterloo Station for two days with an experiential and digital OOH campaign that used the augmented reality technology on Europe’s largest digital screen, the Waterloo Motion.
The campaign delivered real-time, spontaneous ‘joy’ for commuters who were invited to virtually burst 3D models of ‘chocolate joy’ that were placed above their heads, on screen.

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