JCDecaux UK: Surf's scent campaign in malls

Unilever brought the scent of summer to consumers nationwide with the first multi-sensory campaign in malls. The campaign fully immersed consumers in the new Surf Wild Flowers and Morning Dew fragrance as the brand mascot, Surfy, invited passers-by to play a game of hopscotch. Brightly coloured flower floor media led to a digital 6-sheet screen.