JCDecaux Cityscape (Hong Kong) - Innovate for HSBC (AR Campaign)

To promote this year’s Red Hot Festival and ignite Hong Kong people’s hottest travel wishes, HSBC Credit Card kicked off a first-ever Augmented Reality (AR) bus shelter campaign at Chater Road in Central to offer passersby incredible experience.

The bus shelter panel was equipped with camera to capture the real-time street view and implement AR technology. Passersby can experience the Great Migration even in the heart of Hong Kong.