Paper Inspiration #175: Andina Identity calls attention to Andina Identity. So, your client manages money, lots of money ... at least you hope it’s lots of money. This can be a tricky identity to create. On the one hand, the firm needs to be conservative (no one wants hippie-dippie Howie investing their capital). On the other, the look should speak to the company’s expertise and success in a tastefully upscale way. How did this design fare at the closing bell?