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Where Paper Performs: Tapping into the Tactile

  • This week Susie shows us a direct mail promotion that was done for Lake of the Torches Resort Casino.

  • Journey to a world of printing at it's finest with Aldine.

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  • Renowned designer Massimo Vignelli shares his experiences as a book designer in our latest edition in the "What Will You Make Today?" campaign.

  • Aldine Printing

    Aldine Printing created this piece. Read more about it: http://www.neenahpaperblog.com/2013/04/a-love-letter-to-printing-and-nyc/

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While there are a host of attributes that favor digital media over print—i.e, the ability to instantaneously update and add in video and audio—there is one area that paper-based marketing beats digital hands down. Paper evokes an emotional attachment, fed by its inherent tactile nature, that savvy marketers are tapping into when looking to optimize their message. (See section: Why Paper Performs) When combined with targeted lists finely tuned to ferret out high quality prospects...
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  • Where Paper Performs: Tapping into the Tactile
    Where Paper Performs: Tapping into the Tactile

    While there are a host of attributes that favor digital media over print, there is one area that paper-based marketing beats digital hands down. Paper evokes an emotional attachment, fed by its inherent tactile nature, that savvy marketers are tapping...

    Article • May 6th, 2013

  • Damage-Free Unwrapping
    Damage-Free Unwrapping

    When a customer’s vehicle wrap is ready for a new graphic look, the old one needs to be stripped and removed with care.

    Article • April 29th, 2013

  • Driving Sales with UV Coating
    Driving Sales with UV Coating

    Given all the competing and economic forces in play, printers are in the hunt to find ways to drive sales. To that end, commercial and packaging printers are exploiting UV coatings as a value-added service that sets them apart from the herd.

    Article • April 22nd, 2013

  • Inkjet Labels Innovate
    Inkjet Labels Innovate

    As digital print continues its expansion within the label segment, inkjet growth ensues in terms of machinery suppliers, technological innovation, and converter acceptance.

    Article • April 15th, 2013

  • The Sights and Sounds of the 2013 ISA Sign Expo
    The Sights and Sounds of the 2013 ISA Sign Expo

    Although the curtains have closed on the 2013 ISA Sign Expo, initial reports from the association and exhibitors alike indicate that the industry is healthy and is continuing its growth path.

    Article • April 9th, 2013

  • Retail Graphics: Telling a Brand Story
    Retail Graphics: Telling a Brand Story

    In the world of retail signage, imaging companies are tasked with one critical mission: building name recognition for their customers.

    Article • April 1st, 2013

  • Optimized Short Runs: The New Normal
    Optimized Short Runs: The New Normal

    As lower sheetfed print volumes steady, there are no excuses for not effectively managing myriad, smaller jobs within an efficient, automated workflow process.

    Article • April 8th, 2013

  • ISA Expo 2013 Preview: Leveraging e-Signs
    ISA Expo 2013 Preview: Leveraging e-Signs

    Dynamic digital signage (DSS) is a natural extension for on-premise sign companies to expand their services. Get educated on the intricacies of dynamic digital signage at the ISA sign show next week.

    Article • March 25th, 2013

  • Greenwashing: Sustainability’s Dirty Little Secret
    Greenwashing: Sustainability’s Dirty Little Secret

    Within the graphic arts community, the term greenwashing can cause an avalanche of righteous indignation. And for good reason: there is growing conventional wisdom that if you distribute something digitally, it is more environmentally friendly than...

    Article • March 18th, 2013

  • Print Buyer Profiles Are Trending
    Print Buyer Profiles Are Trending

    From more automated purchasing and ad agencies specializing in digital media to multichannel campaigns and hardcore ROI metrics, do you know what today’s ‘print buyers’ expect of their vendors/suppliers/partners? A lot.

    Article • March 11th, 2013

  • Web-to-print: Much More than a Virtual Storefront
    Web-to-print: Much More than a Virtual Storefront

    Sales generated by eCommerce are expected to experience a five-year compound annual growth rate (CAGR) of 11.3 percent between 2011 and 2016. Are you ready to take advantage of this growth opportunity?

    Article • February 25th, 2013

  • Newspapers: Digital Print Solutions Provide Revenue Opportunities
    Newspapers: Digital Print Solutions Provide Revenue Opportunities

    Digital print solutions are giving print service providers (PSPs) the opportunity to help newspaper publishers increase readership and revenue, while decreasing costs.

    Article • March 4th, 2013

  • Forging Online Print Communities
    Forging Online Print Communities

    How social media outlets such as Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest, and Foursquare can help to build your business.

    Article • February 25th, 2013

  • Designing for Digital Print
    Designing for Digital Print

    A special skill set is required to effectively create print jobs using variable data and imaging techniques. And ready or not, 1 trillion VDP pages are coming in the next five years.

    Article • February 4th, 2013

  • Unique Paper: Breaking through the Clutter
    Unique Paper: Breaking through the Clutter

    Interesting communication pieces, using specialty paper or unique designs, are being used to break through the clutter that competes for the consumer’s attention.

    Article • January 28th, 2013

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