Archives

  • Good Selling Or Bad? The Question Goes Viral.

    Is it ever a good idea to down-sell a customer who asks for an expensive product, even if the result is a happy customer? Dave Fellman posed this question using a recent experience of his own and the world of social media chimed in. What do you think?

    Article • November 5th, 2012

  • 2012 Wide-Format UV Printer Resource Chart

    Wide-Format Imaging's annual UV Printer Resource Chart provides a reference of the UV inkjet printers in the sign and graphics industry.

    Document • November 1st, 2012

  • Rapidly Renewable Fiber: The More Sustainable Choice

    Practicing “sustainable” purchasing is not as simple as just recycling anymore, and it becomes even more challenging amid the rising global demand for paper.

    Article • November 5th, 2012

  • Your Vehicle to More Profits

    Print firms have always wanted to go to the Profit Promised Land. These days, all roads point to car wraps and vehicle graphics as a potential profit center for printers nationwide.

    Article • October 29th, 2012

  • The Price of Fulfillment

    Whether they know it or not, every printer is already involved in executing some type of fulfillment services. They may not call it fulfillment, may not promote the service, may not charge for it, but every piece of printed material has to be packed...

    Article • October 22nd, 2012

  • In Packaging, Flexibility Scores Big

    Flexible packaging is poised to increase 4.1% CAGR to 2016, creating a $71.3 billion marketplace, documents a recent report by Pira International.

    Article • October 8th, 2012

  • Graph Expo 2012: Shakin’ it up in Chicago

    The biggest graphic communications trade show in North America has something for everyone

    Article • October 1st, 2012

  • The Changing Face of Newspapers

    Evolving trends present a number of challenges, but also opportunities, to newspaper publishers. The newspaper industry has started to embrace new business models such as decentralized production, shorter press runs, special editions, micro-zoning...

    Article • September 24th, 2012

  • Online Sales Cinic: You Need A Stable Core!

    Adding new core products can bring flexibility and growth to your sales strategy.

    Article • October 1st, 2012

  • Everything's Bigger—and Better—in Texas

    For Dallas-based Gigantic Color, digital printing is about more than just fulfilling an order. It's ensuring that its state-of-the-art facility is up to the task of creating anything and everything their customers need.

    Article • September 10th, 2012

  • Prepress Tools Pump Productivity

    No matter what the final product or platform, some requirements hold steady: prepress requires tools and technology that generate maximum productivity and consistent quality, while reducing errors and assuring minimal waste.

    Article • September 17th, 2012

  • Imagine Retail Market Imaging

    Opportunities are ripe for printers to pick as retailers turn their attention back to the physical platform of the store. And as some retailers become more localized, it opens up even more avenues for profit for savvy PSPs.

    Article • September 10th, 2012

  • Neuromarketology: The Next Frontier in Strategic Marketing?

    What is neuromarketology? And why the blazes should you care about it? It may just be the next best thing in strategic marketing.

    Article • September 4th, 2012

  • Rainier's Medal-Worthy London Olympics Effort

    On a Friday in late July, the Seattle offices of grand-format custom manufacturer Rainier were abuzz with excitement. And little wonder. It was the day of the London 2012 Olympic Opening Ceremonies, and Rainier employees were seeing the first dramatic...

    Article • August 27th, 2012

  • What's Your End Game?

    Digital finishing requires automated processes to help offset labor costs, streamline operations and allow print service providers to handle multiple finishing tasks simultaneously. Digital finishing can also bring specialized techniques, such as spot...

    Article • August 27th, 2012

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