The Inkjet Market Opportunity - Why Choice is Good

Confused by all the different messages and hype about inkjet? Some straight talk about what the different inkjet technologies have to offer.


Most print providers have heard all the hype about inkjet coming out of drupa 2012 and Graph Expo. The large capital expenditure and low run cost makes it a must to have sufficient volume to justify the equipment expense. In order to make a good decision, it is important to understand what the high value applications are that will help you decide whether inkjet is the right solution for you. Marco Boer from IT Industries will share the market trends and key applications that are shaping the inkjet opportunity and Scott Wagner from Xerox Corporation will share key considerations when selecting an inkjet solution and what some leading edge customers are doing today.


What Will Be Shared
• Inkjet market trends
• Examples of high-value applications that lend themselves to inkjet technology
• What are some of the key technology considerations when making an inkjet decision
• How to get started

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