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Trade shows are one of the most effective ways for companies to build business. The opportunity to showcase your firm at a trade show is a great reason to put your best foot forward as an exhibitor.
Exhibitors find trade shows valuable because they are effective in achieving a number of critical sales and marketing objectives. Some of the top reasons why exhibitors are willing to participate in conventions and trade shows are to raise awareness of company and brand, capture leads from new buyers and prospects, and create and strengthen industry relationships or partnerships.
The growth of the trade show industry reveals an important reason to invest in your success. Despite the still-struggling economy, the October 2011 issue of Tradeshow Executive magazine indicates both total number of exhibitors and attendees is up in 2011, with statistics through August showing an overall increase in attendance of 2.3% over 2010.