X-rite/Pantone, Inc.

Hybrid Production: an X-Rite Whitepaper

Traditional printers used to produce materials by the pound for a public accustomed to one-way static messaging, but the new breed of printing companies are expanding their product and service offerings to take advantage of multi channel communication — everything from quick turnarounds of printed pieces with personalized messages to reformatting content for e-readers, tablets and smart phones.