PODi, Digital Printing Initiative

Cox Communications Engages Customers with Customized Rewards

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Cox Communications is the third largest cable company in the U.S. with over six million subscribers. As an industry, cable companies experience great competition and a high rate of customer churn. To improve customer retention Cox Communications wanted to be proactive in engaging and rewarding its best customers.

They needed a direct marketing campaign that would:

  • Recognize product bundle customers – those that receive TV, Internet and phone service through Cox
  • Learn about and address any customer dissatisfaction
  • Drive traffic at Cox Solutions Stores

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