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The Daniels Group offers strategic communication services, including integrated cross-channel marketing, print, fulfillment and call center support. To grow their business they developed a cross-media direct marketing program to:
- Generate qualified leads for marketing services
- Create awareness that Daniels Group provides marketing services
In the absence of a previous campaign history, a goal was established to at least improve upon the DMA’s average response rate of 1.4% for business services companies.