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We all know that marketing is about the strategies and tactics you use to identify and cultivate the market for your products/services. The degree of importance can vary based on the industry, but it’s hard to think of any businesses that can survive without at least thinking about how to grow demand for what they’re selling.
Firms that are successfully delivering multi-channel marketing services are investing time and resources to marketing and business development. Savvy executives are pursuing radical new approaches to change up their organizations. They are getting their companies to concentrate on developing new revenue streams from new products and services, while optimizing income from existing lines through innovative marketing and the rapid exploitation of changing customer needs and tastes.