HP

Put Big Data to work increasing conversions and marketing ROI

As digital channels increase the sophistication of customer interactions, marketers require marketing analytics to deliver the insights and personalized experiences necessary to improve results. Some solutions, such as web analytics, are channel specific and deliver limited insight. Others, such as business intelligence software, are hard to use because they require specialized knowledge and take too long to deliver insights. These limitations all point to the need for a new approach.

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