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“In response to queries from across the industry about OpenEFT, the open specification magazine publishing format posted for industry use in September 2013, IDEAlliance employed the highly respected journalist and former editor of The Seybold Report, John Parsons, to develop this white paper. Our goal is to provide the industry with a knowledgeable perspective on what OpenEFT is and where it fits within the publishing landscape.” -- David Steinhardt, President and CEO, IDEAlliance