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This white paper is about how process efficiency improves a printing business’ environmental impact, with a particular focus on the European market. The white paper’s objective is to explain how technological advances in the graphic arts have contributed to the printing industry’s improved environmental impact, ever since the advent of digital technology in prepress. The industry’s progress across Europe demonstrates how technical innovation can help printers to meet changing market expectations. Kodak has developed a range of eco-innovations that help organizations to align their businesses with key sustainability objectives.