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Most printing companies understand the need to invest in various types of software as they continue to evolve their business models and infrastructure to better address current market realities. But how should these investments be prioritized? Is a web-to-print storefront the first step? Should you work on the back end first? Or perhaps there is a way to address both at once?
This white paper explores the pros and cons of various implementations and provides actionable ideas about how businesses might choose to proceed when making software investment decisions. It also includes real-world stories from three print service providers who have successfully made and implemented these types of investment decisions, with positive results.